With digital transformation and AI technology rapidly changing the global landscape, the retail tech industry is facing unprecedented opportunities. To support and highlight innovative companies in this space, the China Chain Store & Franchise Association (CCFA), along with partners like Bailian Group Innovation Center, CR Vanguard, Rainbow, AEON, P&G China, Yili, and Intel (China), launched the “2024 Emerging Retail Technology Companies Initiative.” This program aims to accelerate the digital growth of retail businesses and inspire ongoing industry innovation.
At the 21st China International Retail Innovation Convention during Nov 19-21 in Shanghai, CCFA announced the list of standout Emerging Retail Technology Companies. TROLLEE was named among these leaders, recognized for its smart shopping cart technology and dedication to improving the shopping experience.
Since its founding in 1997, CCFA has become a leading voice in the retail industry, representing across retail, food service, and related sectors. As an advocate for industry growth, CCFA connects members, champions their interests, and drives key policy discussions. Its awards spotlight excellence and encourage progress across the sector. TROLLEE’s past recognition includes two consecutive Golden Wing Awards and a spot in CCFA’s omni-channel marketing innovation showcase, solidifying its reputation as an industry pioneer.
AI is transforming retail to smarter, more seamless experiences. TROLLEE has integrated advanced AI into smart shopping carts solution. Using cutting-edge computer vision and machine learning, the TROLLEE P2 smart shopping cart ensures more precise product identification, reducing manual checks and creating a more seamless self-checkout process. Additionally, the TROLLEE AI shopping assistant on the smart shopping cart learns shopper preferences, offers personalized recommendations, and provides product details to support informed decisions.
As AI-driven solutions reshape retail, TROLLEE remains committed to pushing boundaries, focusing on innovation, and enhancing user experiences. With this dedication, TROLLEE is turning smart shopping into an everyday reality, leading the way in the new era of smart retail.
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