On 24 August 2022, the 8th WRE Retail Digital Transformation Summit, co-organized by WRE World Retail Elite, Jacob Column, the Shanghai Business Economics Association, and the Yangtze River Delta Business Economic Alliance, was held in Shanghai with the theme "Digital Reconstruction and Innovation in Retail". Over 200 senior executives from the consumer goods industry, including Freshippo, L'Oreal, Shiseido, and Sephora, as well as top digital transformation service providers such as SF Technology and Lenovo, were invited to the summit to discuss the development of digital transformation, digital marketing trends, and opportunities in the era of New Retail.
TROLLEE won the Best Retail Technology Award, issued by WRE World Retail Elite, a leading consulting company that reports and advises on the digital transformation of retail enterprises, publishing a series of comprehensive and in-depth research and insights. The annual Retail Digital Transformation and Innovation Awards Ceremony was also held at the same time, and TROLLEE CEO, Soh Wei Hong, shared his unique insights on retail digitization upon receiving the Best Retail Technology Award. Many retailers and brand owners visited TROLLEE’s booth at the venue and expressed great interest in the innovative retail digital solutions offered by TROLLEE.