TROLLEE won the Most Innovative Digital Solutions of the Year Award during the 3rd Asia Future FMCG Innovation Summit and Festival 2022 (FUTURE FMCG 2022), held on 25-27 August in Guangzhou. The event was organized by CDMC Group and CRRI, with Boston Consulting Group as Intellectual Supporting Partner. CDMC Retail Research Institute (CRRI) is a research-oriented new media platform dedicated to providing in-depth analysis and reports on the retail and consumer goods industry and a leading trade show for the fast-moving consumer goods (FMCG) retail sector.
With the theme “Stay Relevant to Consumers and Co-create Sustainable Growth”, the summit gathered more than 400 FMCG professionals to discuss the long-term value and sustainability of FMCG brands in this turbulent and evolving era. The award ceremony was held during the FMCG gala dinner during which Henry Huang, CTO of TROLLEE received the award for Most Innovative Digital Solutions of the Year.