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TROLLEE Sets New Standards in Smart Retail at 2024 China Innovation Forum

On March 12th, the 2024 China Smart Store Innovation Summit & Smart Retail Edge Computing Conference concluded successfully in Shanghai. TROLLEE, a leader in smart retail solutions, was a standout participant, showcasing its expertise and capturing two prestigious awards, reaffirming its innovative prowess in the industry.



Hosted by Intel (China) Co., Ltd. and Shenzhen GIFA Industrial Control Co., Ltd, and organized by the Shenzhen Retail Intelligence Information Industry Association, the summit focused on the integration and innovation of smart retail through scenario-based intelligent applications. At the forefront of this dialogue, TROLLEE's smart shopping carts stole the spotlight in the smart store experience zone, offering attendees an unprecedented intelligent shopping experience.






The forum's theme revolved around leveraging big data, AI, and internet technologies to merge retail data with real-life applications, aiming to enhance consumer shopping experiences and improve operational efficiency in supermarkets. TROLLEE, as a pioneer in this field, demonstrated how its smart shopping carts, equipped with IoT and AI technologies, are revolutionizing the consumer shopping experience, with many attendees experiencing this innovation firsthand.


Highlighting the event, TROLLEE received dual honors at the "Retail Smart Cup" 2023 China Smart Retail Industry Awards Ceremony. TROLLEE's digital retail solutions were recognized for their excellence, winning the "2023 China Smart Retail Influential IT Company (Solution) Award" for the second consecutive year. Additionally, TROLLEE's Founder and CEO, Soh Wei Hong, was honored with the "China Smart Retail Innovation Figure Award", showcasing his significant contributions and leadership in advancing smart retail.



TROLLEE has always been committed to empowering supermarkets with technology-driven digital transformation. The company's impressive performance at the 2024 China Smart Store Innovation Summit further cements its leading position and formidable strength in the smart retail sector. As Soh Wei Hong stated, "In this digital wave, we should not only participate but lead."


The summit not only served as a platform for technological exchange but also as a trendsetter for the future of smart retail. TROLLEE looks forward to exploring the future of intelligent retail with industry partners, unlocking endless possibilities in the retail sector through the power of technology.

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