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iFREE GROUP and U Mobile Collaborate to Showcase TROLLEE at Malaysia ICT Summit 2023

iFREE GROUP, a global smart technology and connectivity company, has partnered with U Mobile, an award-winning mobile and digital services company in Malaysia, to exhibit TROLLEE smart shopping cart at the Malaysia ICT Summit 2023, which was held at the Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur from 26 to 27 September 2023. This joint showcase follows the launch of the TROLLEE proof-of-concept (POC) at The Food Merchant supermarket at Pavilion Embassy, Kuala Lumpur, which is currently ongoing, marking the commitment of both companies to leverage technology like 5G to enhance the Malaysian retail industry.

Returning after a successful showcase at Malaysia’s Smart Nation Expo last year, TROLLEE once again teamed up with U Mobile to display their pioneering smart shopping carts at the Malaysia ICT Summit 2023. With the theme of “Digital Malaysia, Green Growth”, the summit emphasizes the transformative power of ICT technology, serving as a platform to introduce technological solutions, like TROLLEE, to a broader audience. This year's exhibition features not only the well-acclaimed TROLLEE P1 but also marks the debut of TROLLEE P2 in the Malaysian market. TROLLEE P2, the latest iteration of their smart shopping cart, represents a leap forward in retail technology and demonstrates TROLLEE's ongoing commitment to evolving and refining their solutions to meet the ever-changing needs of retailers and consumers.

Standing at the forefront of retail innovation, TROLLEE P2 incorporates cutting-edge technologies, including state-of-the-art computer vision, AI, and machine learning algorithms. These sophisticated features empower TROLLEE P2 to offer an unparalleled shopping experience. The integration of computer vision and sensor fusion allows for seamless item detection and tracking, ensuring a secure and streamlined shopping experience, as well as enhancing both customer satisfaction and loss prevention measures. Advanced AI and machine learning capabilities further enhance personalization, understanding and adapting to individual preferences, and providing real-time recommendations. TROLLEE P2 represents a significant step in the evolution of smart shopping carts, showcasing the potential of AI-driven retail technologies to revolutionize the way we shop.

In the era of 5G, real-time data is a game-changer for the retail landscape. With 5G capabilities, TROLLEE harnesses the potential of real-time data analytics, providing retailers with instant insights into customer behavior, preferences, and shopping patterns. This enables retailers to make informed decisions on-the-go, optimize store layouts, tailor promotions, and enhance overall customer experience. The integration of 5G technology elevates TROLLEE into a powerful tool for retailers seeking to stay at the forefront of data-driven retail strategies.

"Collaborating with U Mobile has been about more than just technology. It's about envisioning a future where retail isn't just about transactions, but a seamless, enriching journey for customers. We're proud of the strides we've made together." says SOH WEIHONG, CTO of iFREE GROUP and CEO of TROLLEE.

The collaborative journey of iFREE, TROLLEE, and U Mobile has been marked by significant milestones. From the showcase at the Smart Nation Expo last year to the Proof of Concept project in Malaysia’s premier international premium grocer, The Food Merchant (TFM), the partnership has continuously pushed the boundaries of retail innovation. Together, they envision a future where smart retail solutions seamlessly integrate with cutting-edge telecommunications technology, bridging the digital divide, and providing innovative solutions that resonate with both retailers and consumers alike.


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