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TROLLEE and U Mobile Showcase Joint Efforts with TROLLEE P2 Smart Shopping Cart at IRC2024

Kuala Lumpur, Malaysia - May 8, 2024 – TROLLEE, the leading retail technology company recently showcased their latest advancement in retail innovation, the TROLLEE P2 smart shopping cart at the International Regulatory Conference 2024 (IRC 2024) in Kuala Lumpur. The showcase was in collaboration with U Mobile and demonstrated how TROLLEE P2 leverages the telco’s No. 1 5G network to enhance the Malaysian retail industry.


TROLLEE P2 smart shopping cart showcased at IRC 2024 in Malaysia

In front of an audience that included YB Tuan Ahmad Fahmi bin Mohammed Fadzil, Malaysian Minister of Communications, the TROLLEE P2 smart shopping cart stood out as a remarkable leap forward in retail technology, captivating substantial media attention. Building upon the success of its predecessor, the TROLLEE P1, the P2 integrates cutting-edge AI-driven capabilities, particularly in the realm of fraud management, as it not only enhances the shopping experience for consumers but also significantly reduces shrinkage for retailers.


YB Fahmi Fadzil, Malaysia’s Minister of Communications, visited the booth
YB Fahmi Fadzil, Malaysia’s Minister of Communications, visited the booth

"Our collaboration with U Mobile at IRC 2024 reaffirms our joint commitment to harnessing technology for the enhancement of shopper convenience, efficiency, and satisfaction," remarked Tina, COO at TROLLEE.


The showcase at IRC 2024 follows TROLLEE and U Mobile’s successful proof-of-concept (PoC) at The Food Merchant supermarket in Kuala Lumpur. Concluding their presence at IRC 2024, TROLLEE reaffirms their commitment to driving innovation. With a vision of harnessing technology to revolutionize the shopping experience, TROLLEE looks forward to further collaboration with partners like U Mobile to further advance retail technology. TROLEE remains steadfast in their dedication to delivering unparalleled value to consumers and retailers alike, setting the stage for a transformative journey in the retail landscape.

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