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TROLLEE Shines at the 2023 Guangdong Supermarket Development Forum

November 16 - Foshan, China: The 2023 Guangdong Supermarket Development Forum, hosted by the Guangdong Chain Operation Association, unfolded with grandeur in Nanhai, Foshan. Themed "Growing Together Towards the Future," the forum united elites from the supermarket industry to delve into critical challenges and spotlight industry trends.

The agenda, spanning market insights, product enhancement, service elevation, and shopping experience, featured a concurrent Retail Smart Business Exhibition. This provided an exclusive platform for industry insiders to collectively explore the future of supermarkets and propel the development of Guangdong's retail sector.


Among the honored participants was TROLLEE, a trailblazer in the smart retail sector. Fortunate to be part of this prestigious event, TROLLEE is dedicated to elevating the shopping experience through technological innovation, fostering the retail industry, and ushering in a new era for the supermarket industry.

During the forum, Mr. Soh WeiHong, Founder and CEO of TROLLEE, delved into the rapid advancements of artificial intelligence (AI) in retail. He shared TROLLEE's unique strengths in applying big data models, with a focus on shaping consumer behavior, preferences, and trends.

TROLLEE's smart shopping cart, utilizing big data analysis and AI algorithms, dynamically refines recommendation strategies in real-time. This not only enhances the shopping experience but also empowers supermarkets to strengthen their product offerings, improving operational efficiency and business acumen. Mr. Soh emphasized that through AI-empowered smart retail, TROLLEE is revolutionizing supermarkets with digital transformation, preparing them for the challenges of the future. While achieving significant milestones in the domestic market, TROLLEE's overseas ventures are rapidly expanding. The successful collaboration with Malaysia's The Food Merchant (TFM) in the smart shopping cart Proof of Concept (PoC) project has not only provided Malaysian consumers with a more convenient shopping experience but has also solidified TROLLEE's reputation in the Asian market.

Committed to innovative development, TROLLEE looks forward to co-building an intelligent retail ecosystem with more partners. By sharing resources, technology, and market insights, TROLLEE aims to drive the transformation and upgrade of the supermarket retail industry. Simultaneously, TROLLEE will actively expand its overseas footprint, bringing smart retail solutions to consumers globally.

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