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The World’s Next Generation Smart Shopping Cart, TROLLEE P2, Launched at EuroShop 2023

HONG KONG, NEW YORK, March 2 2023 – TROLLEE, a leading innovator in retail technology, and Veea Inc., a leader in integrated smart edge connectivity, communications and computing for edge and cloud, have teamed up to unveil the new TROLLEE P2 Smart Cart at the world's largest retail trade fair, EuroShop 2023 in Düsseldorf, Germany. TROLLEE P2 received an enormous amount of positive interest from retailers from Europe, South America, the Middle East and Scandinavia.

Building upon the success of TROLLEE's previous model, the TROLLEE P1 deployed in five Asian countries, the TROLLEE P2 is a shopping cart like no other. It's packed with new features that will make shopping more convenient and enjoyable for customers, while also boosting efficiency and security for retailers.

The TROLLEE P2 features a state-of-the-art anti-shoplifting system that uses advanced sensors and AI algorithms to detect any attempts at theft or tampering. The new technology allows TROLLEE P2 to detect when a product is added to the cart without being scanned, sending an alert to store personnel. The system is designed to be highly intuitive so that retailers can easily identify and respond to any potential threats.

The TROLLEE P2 Smart Cart incorporates Veea’s AdEdge platform, which provides retailers with real-time data and analytics to help them optimize store operations and enhance the customer experience. The AdEdge platform is fully integrated with the TROLLEE P2, allowing retailers to easily manage their advertising campaigns and track their performance in real-time. This gives retailers unprecedented insights into their customers' preferences and behavior, allowing them to make more informed decisions about their marketing strategies and overall business operations.

TROLLEE's commitment to innovation and excellence is evident in every aspect of the P2's design. It's more than just a shopping cart - it's a state-of-the-art device that will revolutionize the way we shop. "We are excited to partner with TROLLEE to bring our cutting-edge technology to the retail industry," said Allen Salmasi, Founder and CEO, Veea, Inc. "The TROLLEE P2 is an excellent example of how edge computing and IoT can transform the retail experience and improve customer engagement."

"We're thrilled to be partnering with Veea to bring the TROLLEE P2 to the market," said SOH WEI HONG, CEO of TROLLEE. "The TROLLEE P2 represents the next generation of smart shopping carts, and with Veea's AdEdge platform, we're able to offer retailers a powerful and comprehensive solution that will enhance the shopping experience for their customers. Our partnership with Veea has allowed us to take the TROLLEE P2 to the next level "

TROLLEE's latest innovation received rave reviews from the audience and generated significant interest from retailers worldwide. The company's advanced technology and commitment to creating a better shopping experience positioned it as a leader in the retail industry.


TROLLEE is a leading smart retail technology company focusing on revolutionizing the Smart Retail scene. It is the Smart Retail Division of iFREE GROUP, a global smart technologies conglomerate. TROLLEE partners with leading companies around the world to make retail smarter, including famous large chain supermarkets in China, Thailand, Malaysia, and France. TROLLEE empowers offline retail with digital and intelligent upgrading, creating a new ecology of Smart Retail. For more information, visit

About Veea

Veea is redefining and simplifying secure edge computing that improves application responsiveness, reduces bandwidth costs, and eliminates central cloud dependency. Veea’s first-in-class VeeaHub(®) smart computing hubs integrate a full range of connectivity options, application processing power, and a full security stack to form an elastic edge computing platform with a dynamic connectivity and application mesh that can easily be deployed and centrally managed from the cloud. Veea Edge Services run across this application mesh to deliver secure remote access, IoT/IIoT/AIoT, and a wide range of smart applications. These features along with a range groundbreaking vertical-specific applications comprise the Veea Edge Platform, serving the needs of our customers across Smart Buildings, Smart Energy, Smart Cities, Smart Construction, Smart Farming, Smart Retail, and other industry verticals. Veea is headquartered in New York, NY, with offices in the US, UK and France. Veea was named by Gartner as a 2021 Cool Vendor in Edge Computing. For more information, visit

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